We all know that Google is asearch engine giant. In fact, they’re more like a behemoth on steroids when it comes to sorting information. Aside from their extraordinary free web applications like Gmail, Earth, Maps, Talk, Checkout, Docs, (you get the idea)… they also know how to communicate to their audience: everyone.
If you have a Gmail account, then you may have recently noticed a beta version of a new feature called Priority Inbox. It’s an innovative way to filter out your incoming messages by providing labels that set the importance of the message (not that you don’t mind sorting your penis enhancement and Egyptian gold rush opportunities fifty percent of the time you are reading your inbox).
The thing that I enjoy most about this new service that Google has bestow upon us, is the way they explain how it works. If you’re like me, you want to play with it the moment it comes out of the box; forget the instructions, you want to figure it out on your own. Then twenty minutes later you are left with a couple of screws and a washer and think to yourself, “I’m THAT awesome.”
Instructions help people do things right and cartoons make things awesome.